Streetmuseum hits the streets of London
1 June 2010
A groundbreaking iPhone app launched last month as part of the opening of the Galleries of Modern London, bringing the Museum of London’s extensive art and photographic collections to the streets of the capital.
Streetmuseum, developed with creative agency Brothers and Sisters, guides users to sites across London, where hidden histories of the city dramatically appear.
Over 200 sites have been picked where users can look through their iPhones and see the past emerge, locked as an overlay across the present scene. These can be viewed as ghostly alignments, or the archive images can be brought up and explored in detail, along with information about Streetmuseum’s photographs and paintings.
Streetmuseum launches ahead of the opening of Museum of London’s spectacular new Galleries of Modern London on 28 May. The galleries transport visitors through London's tumultuous history from 1666 to the present day; a story alive with drama, triumph and near disaster. Over 7,000 objects together with interactive exhibits, film and changing displays capture the ever-changing life of London and its people.
Professor Jack Lohman, Director of the Museum of London, said:
“The launch of the Streetmuseum app is an exciting development for the Museum of London, opening our unique collections to new audiences in a thought-provoking and creative manner. London’s stories are varied and many-voiced. This app allows the present and the past to collide and share their secrets. Streetmuseum opens up the city in new and exciting ways.”
Steve Shannon, Creative Director at Brothers and Sisters, said:
“The redevelopment of the Museum of London’s new galleries is such an exciting undertaking, we are delighted to have the opportunity to share the Museum’s riches with our fellow Londoners.”
Streetmuseum is free to download for 3G and 3GS iPhones and is available on iTunes now. For more information, visit www.museumoflondon.org.uk/streetmuseum