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Having fun was a serious business. The Festival was designed to be inclusive
and was underpinned with the idea that any post war freedoms should be
enjoyed by everyone.
freedom to dream
Every
progressive business now recognises that men and women do not give
of their best unless they are shown pretty clearly what they are
working for and unless they can feel that in some sense it is their
show. Yet we expect many millions of people to toil and if necessary
die for their country who live in conditions where they can hardly
catch the slightest glimpse of what their country and its civilisation
really mean.
(Herbert Morrison M.P. in 'The
Times Festival Supplement')
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The Labour government was adamant that the Festival of Britain should
not be a vehicle for promoting its own achievements in office. They deliberately
established an independent Festival Council to oversee the project in
order to create distance between themselves and the decision making. Yet
despite having no explicit input into the Festival's programme, the Festival's
overarching philosophy couldn't fail but be influenced by Labour's ideology
and social democratic agenda, which had been so popularly endorsed in
the 1945 election.
Conceived as a people's show, every aspect of British life was presented
to the people. And this was as true in the arts as it was in the sciences.
The arts were to be made more popular. As part of the Festival, major
art shows were sponsored in the regions, such as the exhibition of contemporary
art, 'British Painting 1925-1950', in Manchester. Meanwhile dance companies,
such as the Ballet Rambert, toured the country. If everyone's physical
health could now be catered for in a National Health Service, so too their
spiritual health.

Our
school took loads of us to see the exhibition. For the first time
in our lives we drank milk that was straight from the cows that
were there as part of the farming exhibition.... Being poor in those
days we only got to go once 
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art for all

This
was the first time I saw a Henry Moore and hens in battery cages

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The
Festival of Britain was a triumph for the Arts Council. The organisation
was founded in 1945, coming out of the success of the Council for the
Encouragement of Music and the Arts (CEMA), which had organised public
musical recitals and theatrical productions during the war. Its aim was
to build on CEMA's achievements and to 'increase the accessibility of
the fine arts to the public'. The Festival presented an ideal opportunity
to put this mission into practice. Over the summer of 1951 the Council
supported over twenty arts festivals across the country. Many of these,
such as Liverpool, Dumfries and St David's, were organised for the first
time. In London a 'Season of the Arts' (LSA) ran between May and June.
Visual arts as well as performing arts were supported, including the Whitechapel
Art Gallery's exhibition of popular art 'Black Eyes and Lemonade' and
the first British retrospective of Henry Moore's work at the Tate Gallery.
And the range of arts patronised by the state was expanded when the Arts
Council instigated the first poetry competitions.
Without a doubt the Festival helped to establish the Arts Council and
helped it to develop as a national body. It also determined, for a period,
which arts were worthy of state funding. When the chair of the Arts Council
stated that 'nothing is good enough but the best', the best was very much
deemed to be established arts. And during the Festival opera, ballet and
classical music were heavily promoted and received the greatest funding.
There
are many visible signs that the arts in this country can no longer
rely on the generosity and the discrimination of the private patron
for their welfare. The new order has come about not only because
of the material destruction caused by the great wars of this century,
and the general social and economic changes which have followed.
It is based on something profounder than that - a democratic conviction
that has steadily been growing through the years that good art is
enjoyable art and should be appreciated by all and sundry, whatever
their incomes may be.
(Sir Ernest Pooley in the 'London
Season of the Arts Programme')
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