Pennies for public housing
This poster from 1920 promotes the Desborough Estate in Paddington. It shows a 'before and after' image of the new housing that would replace the existing slums. It encourages the public to buy the 6% Housing Bonds that will help to make modern housing a reality.
Why buy bonds to build houses?
Following the Housing Act of 1919, the London County Council (LCC) introduced housing bonds. The public were encouraged to buy the bonds to raise money for the government. The government could then use the money to build new public housing.
To promote the scheme, the LCC launched a publicity campaign. They wanted to show the benefits of their housing plans and those of other metropolitan boroughs. Londoners raised just under four million pounds through purchasing the bonds. Unlike many of the others, the Desborough estate appears never to have been built.
Museum number 2002.125/11