Our strategy and vision

A strategic plan to take the museum to 2018.

Director, Sharon Ament, talks about her vision for the museum.


Our passion for London is infectious and is born out of commitment to exploring the ever-changing story of this great world city. We want to inspire such passion in others and get people thinking about London in new ways. Our goal is to be part of every Londoner’s life from an early age and to contribute to the city’s international, educational, cultural and economic impetus.

To achieve this we have five strategic objectives:

1. Reach more people
2. Become better known
3. Stretch thinking
4. Engage every school child
5. Stand on our own two feet

Our five strategic objectives will ensure that the Museum of London delivers the very best for our audiences.


By 2018 we will have:

  • attracted 1.5 million visitors a year to the Museum of London and Museum of London Docklands
  • been involved in ten important London issues and more people will know who we are, where we are and what we stand for
  • increased the use of our collections for research and significantly increased research activity and its impact
  • engaged and inspired over 850,000 school children
  • achieved £100m total income across all our sources of funding.

Download our inspiring a passion for London, Museum of London strategic plan 2013-18 (PDF 7.6mb, opens in a new tab)