Alex Binnie was born in Oxford in 1959. Alex got his first tattoo at the age of 17, went to art school in the late 1970s and later got a job as a medical illustrator at St Thomas’s Hospital in London. It was during this time that he started experimenting with tattooing, and by the late 1980s was tattooing full time. Watching his friends in the art scene struggle to make a living, Alex loved the directness of tattooing and decided to make this the focus of his art.
After spending a couple of years in Los Angeles, Alex moved back to London in 1993 and opened Into You studio. Inspired by strong graphic design and traditional tribal iconography, Alex’s style is bold and distinct. He specialises in large work, viewing his customers’ bodies as a canvas and always striving to give them something better than they imagined.
The tattoos designed by these four artists were featured in the Tattoo London exhibition at the Museum of London (although only on paper), and have become part of the museum's permanent collection. They'll be an enduring marker of the capital's body art scene, and its creativity and exuberance.