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What's your #LondonView?

The Museum of London is launching #LondonView, collating social media posts to tell the story of life in the modern city. Find out how you can take part and add your view of the city now and in the future.

Alwyn Collinson

Digital Editor

10 May 2017

Images from #LondonView answering what you love about London.

What do you love about London?

Skylines or green space? Diversity or heritage? Protest or relaxation? Give us your #LondonView.

The Museum of London has spent decades collecting objects that tell the story of the city. We’ve got over seven million items in our collections, from prehistoric flint axes to the London 2012 Olympic cauldron. But we can’t easily capture what Londoners do in their everyday lives, or what they think and feel about the city we share. We want to understand how people see London, and how they think — or hope, or fear — it might change in the future. That's why we're launching #LondonView, a year-long project to share photos and posts on social media that show how people see London.

Why now?

The Museum of London's City Now City Future season, from 18 May 2017 to April 2018, is all about how people survive and thrive in cities across the world. It also asks how we can expect London to change during the next century, and how the people who live here want it to change. #LondonView will ask people what they think and see in the city. We'll display these images at the Museum of London and may add a selection to our permanent collections.

You can see the first images of the #LondonView campaign here.

What is your #LondonView?

What is #LondonView?

Every week, we’ll ask a different question about life in the city, on Facebook, Twitter and Instagram, using #LondonView. We’re using social media aggregator Stackla to collect these posts, to create a living picture of how people see the city. We'll then curate, remix and play back these posts during the City Now City Future season, sharing different views of the city we share.

How do I take part ?

  1. Check the Museum of London's Facebook, Instagram or Twitter feed to see this week's question. (Look at the #LondonView hashtag to get inspiration from what others are posting).
  2. Take a picture, record a video or write a message that answers the question with your #LondonView.
  3. Post on your Twitter or Instagram account using the hashtag #LondonView. We’ll do the rest. If you don’t have a Twitter or Instagram account, go directly to our website and post your image.

What will the Museum of London do with the #LondonView posts?

We're going to be sharing a moderated selection of posts tagged with #LondonView on our website and social media channels, giving a snapshot of what the city is thinking about. We'd also like to put the best and most interesting images on display at the Museum of London, and on posters across the city. We'll contact the authors to ask for permission. Our curators may also add selected posts and images to the Museum of London collection, creating a permanent record of Londoners' views in 2017-18.

Do I have to live in London?

No, we're interested in everyone's views of the city. We'll collect any posts that have the #LondonView hashtag, so if you live outside London, or are just visiting it, we'll still gather your view.

What if I don't have a social media account?

We're still interested in your #LondonView even if you can't post it to Instagram or Twitter. Please upload your image/post here, or email it to [email protected].

What if I don’t want to take part?

We’ll only be collecting posts with the #LondonView hashtag in them, so if you don't include this in your message, we won't collect it. If you change your mind after using the hashtag, contact [email protected] with the name of your account and the post you'd like removed. We’ll remove the image from public display and won't use it anywhere else in the campaign.

Get started! Post your #LondonView on social media or see what others have already shared.

If you have any other questions, feel free to contact us on social media or by email.