Museum of London launches new website to increase visits and ticket sales

17 March 2016

The Museum of London launched its new website this week, designed by Torchbox with user experience research by Webcredible.

The new-look site is designed to support the museum’s strategic objectives of increasing footfall, driving sales for exhibitions and events, stretching thinking on London, and engaging every London school child.

The new site has a greater focus on photography, easy-to-read headings and simple user-journeys whilst showcasing the museum’s compelling content. Visitors to the homepage will be able to see, at a glance, all upcoming events and exhibitions as well as essential information across both the Museum of London and Museum of London Docklands pages. New features include a ‘Discover’ space where our award-winning team of experts will share stories and perspectives to inspire visitors with their passion for London.

Nigel Ludlow, Director of Assets at the Museum of London, said:

“The Museum of London’s new website will act as the leading online destination for those wanting to discover and understand London – past, present and future. It will take users on a journey through the capital’s dynamic history via the museum’s galleries and collections and also be an essential resource for schools and teachers. We’re really proud of the new site. It has a bolder design that accurately represents our brand, is image-led and provides visitors with an easy-to-follow route through our content including over 90,000 objects in our collections online.”

Trenton Moss, CEO at Webcredible, said:

“It was clear from the outset that the Museum of London had amazing stories to share about London - past, present and future. Working together with both museum visitors and staff, we’re pleased to have set an online vision that weaves these stories throughout the website.”

A Torchbox representative, said:

“Torchbox were thrilled to have the opportunity to bring the Museum of London to life in the digital space. Working closely with the team was a real joy and we’re immensely proud of the result - a visually dynamic, bold design that reflects the sophisticated yet irreverent personality of the museum.”

-ENDS-

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About The Museum of London

The Museum of London tells the ever-changing story of this great world city and its people, from 450,000 BC to the present day. Our galleries, exhibitions, displays and activities seek to inspire a passion for London and provide a sense of the vibrancy that makes the city such a unique place.

About The Museum of London Docklands

The Museum of London Docklands is located at West India Quay in east London. Opened in 2003, this grade one listed converted Georgian sugar warehouse specifically tells the story of the port, river and city – focusing on trade, migration and commerce in London.

The museums are open daily 10am – 6pm and are FREE to all, and you can explore the Museum of London with collections online – home to 90,000 objects with more being added. www.museumoflondon.org.uk