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Supporting museums with audiences

Covid-19 Update: Whilst the UK remains in lockdown, we will continue to offer this support, either via online meetings or over the phone. We also have a helpful PDF with information and resources for museums dealing with the Covid-19 pandemic on our news page.

How can we help?

The team can provide direct support, training and skills sharing for museums on marketing, learning, children and young people, community engagement, and audience monitoring/evaluation.

We can:

  • Share best practice in the field of audience development in museums
  • Signpost relevant programmes, resources and training being provided by others, for instance Arts Council England’s bridge organisation A New Direction, Group for Education in Museums (GEM), Kids in Museums and Engage
  • Support your organisation with broader campaigns such as the First World War Centenary, Museums at Night, Arts Award and Kids in Museums Takeover Day
  • Signpost practitioner networks to enable you to learn from and share your knowledge
  • Advise on audience-related funding applications such as Heritage Lottery Fund’s Capital Grants, Young Roots, First World War and Skills for the Future programmes
  • Signpost relevant small scale audience-related grants programmes being provided by the team and other organisations, trusts and foundations
  • Advise on writing audience development plans and how to monitor and evaluate your visitors

How can you develop your audiences?

There are a number of organisations who provide training, case studies, resources and toolkits to support museums’ work with audiences:

Learning Practitioner Networks

Across London there are a number of specific learning and engagement practitioner network groups, which support the work of staff in specific areas of engagement. This includes an early years, secondary, young people programmes manager, access and special educational needs (SEN) network. Details of these networks and who to contact to join can be found on the skills sharing page.

Local Cultural Education Partnerships Programme

Between 2018 – 2022 London Museum Development will build on the work of London’s Bridge Organisation, A New Direction (AND), to encourage and support London’s non-national museums to engage with their Local Cultural Education Partnerships (LCEPs).

As part of this support the team will support AND and the current, new and emerging LCEPs in London with their work. Partnerships are made up of museums, arts centres, theatres, music venues and other arts and cultural organisations, who work together to provide a formal cultural offer to schools.

At present there are 14 current, new and emerging LCEPs across 18 London Boroughs. If your museum is situated in one of these boroughs (Barking and Dagenham; Brent; Camden; City of London; Croydon; Hackney; Hammersmith and Fulham; Haringey; Hounslow; Islington; Kensington and Chelsea; Lambeth; Merton; Newham; Redbridge; Richmond upon Thames; Southwark; and Westminster) and you’d like to find out more about the programme and partnership in your area, please contact London Museum Development: [email protected] / 020 7001 9831.

Contact us

For further advice, including a site visit to discuss your organisation’s specific audience-related needs, please contact:

Rachael Crofts, Museum Development Officer Audiences
email: [email protected]
tel: 020 7001 9876