Supporting museums with audiences

The London Museum Development Team will work to ensure that museums have the potential to better reach and engage with existing and new audiences through exciting programmes and content onsite, offsite and online.

How can we help?

The team can provide direct support, training and skills sharing for museums on marketing, learning, children and young people, community engagement, and audience monitoring/evaluation.

We can:

  • Share best practice in the field of audience development in museums
  • Signpost relevant programmes, resources and training being provided by others, for instance Arts Council England’s bridge organisation A New Direction, Group for Education in Museums (GEM), Kids in Museums and Engage
  • Support your organisation with broader campaigns such as the First World War Centenary, Museums at Night, Arts Award and Kids in Museums Takeover Day
  • Signpost practitioner networks to enable you to learn from and share your knowledge
  • Advise on audience-related funding applications such as Heritage Lottery Fund’s Capital Grants, Young Roots, First World War and Skills for the Future programmes
  • Signpost relevant small scale audience-related grants programmes being provided by the team and other organisations, trusts and foundations
  • Advise on writing audience development plans and how to monitor and evaluate your visitors

How can you develop your audiences?

There are a number of organisations who provide training, case studies, resources and toolkits to support museums’ work with audiences:

Learning Practitioner Networks

Across London there are a number of specific learning and engagement practitioner network groups, which support the work of staff in specific areas of engagement. This includes an early years, secondary, young people programmes manager, access and special educational needs (SEN) network. Details of these networks and who to contact to join can be found on the Skills sharing page.

London Museum Development Team’s training programme for audience-related work Skills Plus Training Programme

Our Skills Plus training programme includes six events per year with an audience-related theme. These are free to attend for London museum staff and volunteers. When courses are oversubscribed, places are allocated in the following way:

  • Staff/volunteers from non-national London museums
  • Staff/volunteers from other London museums
  • Participants working in the profession such as freelancers and staff at other heritage organisations and from outside London

Ready to Borrow: Small Scale Capital Development grants

Following the success of Round 1 (PDF 1mb, opens in new tab), Arts Council England announced a second round of Ready to Borrow: Small Scale Capital Development grants for the period 2016-2018. The London Museum Development Team has allocated £194,000 of grants to support loans from National museums and Major Partner Museums to non-national museums in London. These grants have been awarded to the Garden Museum, Gunnersbury Park Museum, Islington Museum and Orleans House Gallery.

Contact us

For further advice, including a site visit to discuss your organisation’s specific audience-related needs, please contact:

Rachael Crofts, Museum Development Officer Audiences
email: [email protected]
tel: 020 7001 9876