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The London Museum Development team will work to ensure that museums are able to better harness the power of digital technology, to better manage their assets and potentially reach every adult and child in London.
Alec Ward, Museum Development Officer (MDO), Digital and Communications, coordinates the new Digital Futures skills programme, along with providing specialist advice on-site at museums. Alec is also responsible for the London Museum Development team’s communications through Twitter and the weekly e-update (PDF, 277kb, opens in new tab).
The programme, now in its third year, is designed to excite the London museum sector with the possibilities of digital technologies. Alec Ward works closely with the Museum of London’s Learning department, and other partner museums, to deliver skills sessions on the potential for engaging audiences. He also works closely with Collections Trust to develop skills on strategic and ‘back of house’ aspects of digital work.
An Introduction to Digitisation
Friday 16 June, 10.30am - 3pm
Museum of London, London Wall
A digitised collection is a flexible resource for any museum and can be used in a variety of ways, from engaging online audiences to enhancing catalogue information for collections management activities. In this workshop, we will explore what needs to be considered when undertaking a digitisation project and how to manage the digital assets we create. Sarah Brown, Collections Trust, will also introduce the new Reproduction procedure from the recently updated SPECTRUM standard, SPECTRUM 5.0. This procedure helps ensure information about reproductions, whether digital or physical, is linked to the original objects. In the afternoon, after lunch, we will have a case study / practical session. This part of the session is to be confirmed. Download a full course outline (PDF 138kb, opens in new tab). Please use our online form to book a place.
Analyse This: An Introduction to Facebook Insights & Twitter Analytics
Wednesday 05 July, 1pm - 4pm
Museum of London, London Wall
The majority of social media platforms have in-built analytics. But the statistics that they provide can be daunting, and interpreting them can be difficult. In this short session, we’ll focus on how you can use the in-built analytics of Facebook and Twitter to your advantage. We’ll discuss how analysing your audience, and your content, will make your job easier in the long run. You’ll learn how to interpret the data to better your use of social media, and build a more tailored experience for your online audience. By the end of the session, you will hopefully see the correlations between the numbers on the screen and the audience that you’re engaging on a daily basis. This course is aimed at those who have either just or not yet started using social media analytics. Please note that a basic understanding of how both platforms work is essential. Please also note that we will not be covering Google Analytics. Download a full course outline (PDF 169kb, opens in new tab). Please use our online form to book a place.
Building a Social Media Strategy
Tuesday 11 July, 12 - 4pm
Museum of London, London Wall
This course aims to give you pointers on how to construct and/or review a social media strategy, one based around your institution’s goals, personality and content. We will put this into the context of other museums that use social media, and how their content could fit into a wider strategy. We will also discuss how a social media strategy, and your content, can help to guide how you interact with your audience. In the afternoon, we will hear from a few case studies who will discuss how they use social media at their own institutions. Further information about the case studies will be added in the coming weeks. Download a full course outline (PDF 117kb, opens in new tab). Please use our online form to book a place.
Closing deadline: 5.00pm, Friday 30 June 2017
London Museum Development is pleased to announce the return of the Digital Futures grants for 2017 - 18, to support museums in their use of digital technologies.
These grants can be used for a number of things, from purchasing equipment to consultation around digital needs or projects. These small grants could be used to:
Further information on the small projects we funded in the previous programme year can be found here (PDF 229kb, opens in new tab).
A total grant fund of £4,000 will be available in 2017 to support museums in their use of digital technologies. Museums can apply for up to £500. These grants are funded by Arts Council England through the London Museum Development programme. For more information on the Digital Futures grants, please download the guidelines for applicants (PDF 187kb, opens in new tab). If you would like to apply, please complete and return an application form (Word 91kb, opens in new tab) and email it to: [email protected] by the deadline.
We are working with Culture24 over 2017/18 on an exciting new project to build digital skills in museums, with a focus on digital learning. We have helped to select ten museums to partner with us. The project runs between February 2017 and March 2018, and will explore ways of reaching and engaging children, young people and teachers with digital content from and about collections.
The ten participating museums include, The Charterhouse, Cuming Museum, Dulwich Picture Gallery, Freud Museum London, Garden Museum, Gunnersbury Park Museum, Hall Place and Gardens, Jewish Museum London, Kingston Museum and the Royal College of Physicians.
For further advice, including a site visit to discuss your organisation’s specific digital needs, please contact:
Alec Ward, Museum Development Officer, Digital and Communications
email: [email protected]
tel: 020 7001 9861
mobile: 07866 812 981
To apply for Digital Futures sessions please complete an online booking form.