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Museum of London cookies policy

Since 26 May 2011, there is a legal requirement that cookies on websites can only be used with your specific consent. Museum of London has a solution to obtain your consent without compromising your enjoyment of the site.

As we use a number of cookies to operate this site, we have created this page to explain our cookies policy.

This statement applies only to Museum of London websites. It does not cover any external sites that we may link to, so you should always be aware of this if you move to another site and be sure to read the privacy statement on that site.

1. What is a cookie?

A cookie is a small data file that is created by web browsers and stored on your computer or mobile device. This data file stores the information you provide us with and in doing so enables us to 'remember' you on repeat visits, effectively letting you move around the site without having to keep reintroducing yourself.

Most browsers accept cookies automatically, and if your browser’s preferences allow it, each website or third party service provider is able to send a cookie to your browser. However, to protect your privacy, your browser only allows these websites or third party service providers to access cookies already sent to you, not the cookies sent to you by other sites or other third party service providers.

Cookies record information about your online preferences, which are then used to tailor our website to your individual preferences, such as the look and feel of the site. You can set your devices to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. However, if you choose the third option, please bear in mind that you may not be able to take full advantage of all of the features on our site. Each browser is different, so check the "Help" menu of your browser to find out how to change your cookie preferences. See section 4 for further information on controlling and deleting cookies.

2. How does the Museum of London use cookies?

Museum of London does not use cookies to collect personally identifiable information about you as a user of the site.

The Museum of London uses Google Analytics, a tool to measure and analyse web traffic. Google Analytics sets cookies in order to help us understand, evaluate and optimise the use of Museum of London websites.

Some anonymous log-file information is also collected automatically when you visit the site:

  • your IP (Internet Protocol) address;
  • your browser and operating system;
  • the date and time of your visit;
  • the pages you request;
  • This information is used to analyse overall patterns of web site use.

Third Party Cookies on Museum of London pages

Please note that during your visits to the Museum of London websites you may notice some cookies that are not related to us. When you visit a page with content embedded from, for example, YouTube or Flickr, you may be presented with cookies from these websites. The Museum of London does not control the dissemination of these cookies. You should check the third party websites for more information about these.

Museum of London does have links to websites owned and operated by third parties. However, we are not responsible for their privacy policies, including cookies, and we advise you to review them.

Sharing Tools

Museum of London carries embedded ‘share’ buttons on some sections of our websites to enable users of the site to easily share articles with their friends through a number of popular social networks. These sites may set a cookie when you are also logged in to their service. We do not control the dissemination of these cookies and you should check the relevant third party website for more information about these.

3. Cookies used on Museum of London websites

Below is a list of the cookies set by the Museum of London websites, and what each is used for.

Cookie set by Cookie Name Purpose
Museum of London (Session cookie) CONCRETE5
This cookie is used to remember information between one page view and the next. For example in our collections online section, if you visit the advanced search page, your search criteria are saved for the length of the browsing session, so when you click on the most recent search you will automatically get linked back to the original search results.
Google; Google Analytics; and Google Tag Manager CONSENT
_dc_gtm_UA-XXXXXX-X (GA/GTM)
These are the Google Analytics cookies which are used to collect information about how visitors use our site. We use the information to compile reports to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and what pages they have visited.
These cookies are used when a video from YouTube is embedded on our web pages.
CloudFlare _cfduid
This cookie identifies clients behind shared IP addresses and applies security settings on a per-client basis to ensure specific trusted machines are able to access the museum website. This cookie is strictly necessary for Cloudflare's security features and cannot be turned off.
ShareThis _sharethis_cookie_test_
These cookies are used to test if cookies are enabled and to identify user sessions as part of ShareThis social share buttons.
Facebook fr Used when using the Facebook social media links on our site.
Twitter personalization_id
Used when using the Twitter social media links on our site.
Cookies consent bar script on site eu_cookies_consent
Used to track if consent has been provided for using cookies on site by user.
Dotmailer dmSessionID

Dotmailer is our email marketing platform and we use a cookie to track users to our site from emails that we have sent out.
Nosto 2c.cld

Analyses user activity in order to show to personalised events on the website (currently only on the Permanent galleries section homepages).
Sizmek A6
Sizmek collects pseudonymous information from visitors based on their interactions with ads and pixels online. These interactions may be used to make future decisions about when and where to serve ads, and to which devices. Personal information is collected only when supplied voluntarily by visitors through their interaction with data collection fields in the body of advertisements or on website forms (such as name, email, etc.).
Privy _privy_xxxxxxxxxxxxxxxx
Used on our popup enewsletter signup widget. Information supplied by visitors are collected and stored on our Customer Relationship Management System.
DoubleClick DSID
Used by Google DoubleClick to register and report the visitor's actions after viewing or clicking on one of ads on Google with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Tynt uid This cookie assigns a user ID that is connected to a registration of the visitor's IP address, browser type, browser language, date and time for visiting the website and what search query that took the user to the page. Also used to collect information on what content the user copies from the page. Non-personally identifiable user data can be aggregated with non-personally identifiable data of other users and subsequently shared with third parties without limitation.
Hotjar _hjDonePolls
Hotjar is an analytics and feedback tool that helps us better understand our online visitors’ experience and allows us to provide visitor polls. It uses cookies and other technologies to collect data on our users’ behavior and their devices, in particular the device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and preferred language used to display our website. It stores this information in a pseudonymized user profile.

4. How to control and delete cookies

The Museum of London does not use cookies to collect information that can personally identify you. However, if you wish to restrict or block the cookies which are set by us on our websites, or indeed any other website, you can do this through your browser settings.

Please be aware that disabling or restricting cookies on the Museum of London websites may affect your experience of the site where the functionality is controlled by the use of cookies.

If you wish to decline cookies, please select the browser you are using from the list below and follow the instructions to prevent cookies being served to you during your visit.

Alternatively, you may wish to visit the external website, which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies

For information on how to do this on your mobile phone browser, you will need to refer to your handset manual.