During the 18th century the now traditional 'long view' on many sheets went out of fashion, only to be revived later with the advent of the 360-degree panorama. Robert Barker, an Edinburgh portrait painter had the idea of a 'true' panorama, an all-round view painted on the inside of a cylinder, which would immerse the viewer. In 1789 he opened his view of City and Castle of Edinburgh in London to great success.
Capitalizing on this he invented the name panorama to publicize the new attraction. The name derives from the Greek 'pan' - all and 'orama' - see. Barker's second panorama was even bigger and showed a semi-circular view of London from Albion Mills. The Museum of London holds six hand-coloured prints of the view which were sold as souvenirs.
From 1793, Barker moved to the first purpose-built panorama building in the world, a brick rotunda in Leicester Square. Battles and overseas views were extremely popular themes for later panoramas and the panorama was promoted as an alternative to travel. Altogether 126 panoramas were exhibited between 1793 and 1863.
Barker's initial charge for the exhibition was 3 shillings, targeting an affluent audience. Later He later reduced this to one shilling, enabling a more general public to attend. By the early 19th century panoramas were becoming more popular and rivals had been established. Barker's licence expired in 1801 and many other similar shows were established in London in the Strand, at the Spring Gardens and Thomas Horner's 'Colosseum' in Regent's Park, probably the most ambitious panoramic entertainment created.
These shows had a great impact on the viewing public, but few works survive and the buildings no longer stand. Panoramas were an ephemeral art and the their success was not so much in creating a lasting body of work, but perhaps in the creation of a new public for art and a new conception of what art could be. One lasting legacy is, of course, how frequently we use the word 'panorama' today.
Emma Shepley, Department of Paintings, Prints and Drawings, Museum of London February 2003.