The Pankhursts led an extremely well-organised campaign and established local branches of the WSPU throughout the country. The Union published a weekly newspaper called Votes for Women to inform members about recent developments and to raise much needed money. Supporters were encouraged wear clothes, sashes and badges in the Union's colours of purple, white and green to bring attention to themselves and their campaign. These items could be purchased in specialist WSPU shops. Between 1907 and 1914 there were nineteen WSPU shops in London alone, from Poplar in the east to Hampstead in the north.
The WSPU headquarters moved to London from Manchester in 1906. This move enabled the Pankhursts to organise meetings and demonstrations close to the heart of the government and Houses of Parliament. These gatherings often resulted in confrontation with the police and the arrest of the suffragettes.
The activities of the WSPU were widely reported in the press and the Pankhursts became well-known throughout the world. In 1906 the Daily Mail first referred to members of the WSPU as 'suffragettes'. This name became widely used by both supporters and opponents of the campaign.
Many suffragettes committed acts of violence to keep the 'Votes for Women' campaign in the public eye. Members of the WSPU were responsible for breaking the windows of 10 Downing Street, burning buildings and damaging paintings in public galleries. They were often prepared to go to prison for their cause or even put their own lives in danger.
On 4 June 1913 the suffragette Emily Wilding Davison threw herself under King George V's horse at the Derby horse race. When she died from her head injuries four days later, the WSPU hailed her as a true hero and organised a large funeral procession.