All Londoners are different, and they all do different things come Christmas time. We wanted to reflect that diversity in our Christmas card this year, showing that no matter how you spend the festive season, you're welcome in our Museum of Londoners. We worked with photographer Annie Collinge and four groups of Londoners who all celebrate Christmas in an unconventional way.
Annie: The brief was to make portraits of Londoners that also described their diverse Christmas traditions. Seeing as it wasn’t Christmas when we made the photographs, people weren’t actually doing their festive traditions yet, so I needed to think of a way to illustrate this. I chose to photograph the people, and then rephotograph their images in small, constructed scenes, like a 3D collage, so that I could emphasize the ideas of their traditions.
Kramer [our partner agency] found people for this project by scouring the internet, putting adverts
in newspapers and posting on social media. All the people I photographed for this were incredibly generous and open to the idea, which was great considering it needed a bit of explaining. The main challenge was trying to photograph people during daylight hours, as the sun goes down so early this time of year.