13 December 1933, Eveningwear for Selfridge & Co, shot for the Illustrated Sporting and Dramatic News
The model, wearing an ostrich-feather cape, appears to be posing on pieces of lino.
For most Bassano images we have a precise date and know the company who created the featured products. We also often have the name of the publication the photo was destined for, such as society weekly The Bystander or The Graphic, a rival of the Illustrated London News. Many of the examples in London Nights were made for the Illustrated Sporting and Dramatic News, a magazine I did not know.
As the title suggests, it contains what seems to me an odd mixture of sport reportage and theatrical news. Similar to many of the magazines of this period, its first few pages are filled with advertisements, in this case for riding breeches, weatherproofs, sport and walking shoes, hunting shirts, whips and even saddles, providing an idea of the target audience.
There cannot have been many sporting activities that were not covered by the Illustrated Sporting and Dramatic News. I found features on hunting, sailing, skating, fencing, boxing, golf, tennis, rugby, cricket, archery and angling, as well as horse and automobile races, motoring and cars in general. The stage was represented by one or more pages filled with photos of scantily-dressed theatre or film actresses, usually in swimming suits or shorts.