Workout clothes Sindy costume, 1983
The Sindy dolls have been kept in their original packaging, showing exactly how they were presented to potential buyers in the early 1980s. ID no. 84.303/15
Our collection of Sindy dolls
capture a moment in fashion, specifically the fashions of 1983-1984. Sindy
dolls were first launched by Pedigree Toys in the early 1960s, a period that
saw an increased array of fashionable clothing that was aimed at teenagers
rather than adults or children exclusively.
The fashion-focused Sindy dolls
echoed this trend, with ranges of teen clothing available to suit each Sindy
style. Our collection includes a Pop Singer Sindy, who wears a bright yellow
polka dot dress and chunky black waist belt straight out of the wardrobe of Cyndi Lauper or Bananarama. We have Sindy work-out clothes, Sindy casual attire, and a
fabulous range of Sindy lingerie and nightwear. But perhaps best of all is an
outfit that we call ‘Sherlock Sindy’; consisting of a calf-length brown tweed
cape, matching fedora hat, and knee-high boots. Very Baker Street chic.
These dolls were collected by the Museum
of London in late 1984 for an exhibition of toys and games. Some of the items
were purchased from toyshops in Chelsea, such as Lafferty’s on the King’s Road
and Toddler Toys on Harriet Street, just off Sloane Street.
Others were donated
directly by Pedigree Toys at the request of a Museum of London curator, Amanda
Herries. She was passionate about collecting contemporary toys to ensure that
all periods were represented within the collections. She wrote to Pedigree Toys: “The more we study toys and games the more important we realise
they are, since they so clearly reflect the ‘grown up’ aspects which may well
be beyond our efforts.”