It would be wrong to discuss the successes of the London Fashion Alphabet series without mentioning the viewers. There would be no point in us making this series if nobody was watching, commenting, or asking questions. But we could not have anticipated the warm and generous response that the series has received around the world, with many viewers actively engaging on social channels where the episodes are shared. Amongst the most common interactions are those sharing their own memories of the objects discussed. Here are some of our favourites:
I for Ice-skates: “This bought back one of my earliest memories of watching my Dad skating at the Richmond ice rink in the late 60's. I think I was about 4 or 5 years old. I remember his dark brown boots and chunky Aran sweater knitted by my Mum […] Many years later I tried to skate at Murrayfield skating rink in Scotland with less effect!”
P for Punks: “I had a party once when I wore a chain and padlock as a necklace with my outfit of men's shirt with suspenders and stockings. (Hair in bunches, cats eye make-up). The padlock key.... I mislaid after a few drinks and I woke up with a lovely print of that padlock on my neck!”
J for Jumpsuits: “I bought two long sleeved jumpsuits in the very early eighties, from an Australian brand ‘Saba’ […] My inspiration for the purchases was the lead singer of the Little River Band Glen Shorrock, I saw them/him in concert wearing an orangey olive military jumpsuit from a surplus store. Instant jumpsuit lust!”
H for Horrockses: “I remember photos of my mum wearing dresses made from Horrocks cotton. Not surprising really as both my mum and Grandma worked at the factory on New Hall Lane Preston, they worked different shifts and I was swapped over at the factory gates…”
Interactions such as these make the work behind the series all worth it for the staff involved. We love seeing our objects used as the starting point for wider conversations about fashion history!