Measuring Up

The Measuring Up programme will encourage museums to use self, peer and audience evaluation to measure improvements in collections development and engagement.

Our collection grants will be modified from the 2015-2018 grants programme, and four made available each year to enable museums to more effectively assess the quality of how they develop, research, care for, interpret and share their collections.

Our digital grants will also be modified from the 2015-2018 grants programme, and four made available each year to enable museums to more effectively assess the quality of their digital offer.

In our new 2018-2019 trial programme, grant holders will be asked to act as a peer for a partner museum, so that all participants will receive a peer assessment of their project in order to provide an objective overview of the project’s success. Projects that involve training, public events or exhibitions will also be required to submit a brief audience assessment at the end of the project.

London Museum Development will invite another four museums per year to participate in a mystery shopper exercise to investigate via peer review the quality of their visitors’ experience. In our new 2018-19 trial programme, the four museums will conduct reciprocal anonymised mystery shopper exercises of each other’s exhibitions or programmes, with moderation and support provided by MDOs.

In all 12 museums per year between 2018 and 2021 will be supported to:

  • To increase staff confidence and experience in using self, peer and audience review/evaluation methodologies to inform programming
  • To increase the quality of collections research, care and exhibitions
  • To increase the quality of the digital offer
  • To increase the quality of the visitor experience

Year One April 2018 – March 2019 Programme

Applications now are now closed to participate in the Year One Programme.

In July 2018 London Museum Development received a number of applications from museums wishing to apply to one of the three strands of the programme. The assessment panel was impressed with the number of strong applications submitted and, ultimately, decided to fund the following museums:

Collections Grants – London Museum Development awarded £500 to the following museums:

  • Islington Museum
  • Museum of Philatelic History
  • Old Royal Naval College
  • Postal Museum

Digital Grants – London Museum Development awarded £500 to the following museums:

  • British Dental Association
  • Royal Institute of British Architects (RIBA)
  • The View, Epping Forest
  • World Rugby Museum

Mystery Shopper Visitor Experience Project – London Museum Development invited the following museums to participate in the new initiative:

  • Florence Nightingale Museum
  • Guildhall Art Gallery
  • Hackney Museum
  • Library and Museum of Freemasonry

All projects will be completed between February and March 2019, when London Museum Development will share the projects funded and lessons learnt.

If you have any questions about the Year One Measuring Up Programme please do contact: [email protected].