Measuring Up

The Measuring Up programme will encourage museums to use self, peer and audience evaluation to measure improvements in collections development and engagement.

Our collection grants will be modified from the 2015-2018 grants programme, and four made available each year to enable museums to more effectively assess the quality of how they develop, research, care for, interpret and share their collections.

We will invite another four museums per year to participate in a mystery shopper exercise to investigate via peer review the quality of collections engagement through their interpretation and programming. In our 2018-19 trial the four museums will conduct reciprocal anonymised mystery shopper exercises of each other’s exhibitions or programmes, with moderation and support provided by an MDO.

Four digital grants will also be available annually to enable museums to address both collections development and collections engagement.

In all 12 museums per year between 2018 and 2021 will be supported to demonstrate and measure improvement in relation to collections development and engagement.

Applications now open
Closing date for applications: 5.00pm on Monday 16 July 2018.

Museums are now welcome to apply to one of the three strands of the Measuring Up Programme. The three strands museums can apply for are as follows:

  1. Collection Grants - Museums can apply for 1 of 4 grants of up to £500 to develop the quality of their collections. The funding can be used to support development, research, care or interpretation initiatives.
  2. Digital Grants - Museums can apply for 1 of 4 grants of up to £500 to develop the quality of their digital offer. The funding could support purchasing equipment to digitise the collection or enhance digital interpretation in gallery spaces.
  3. Mystery Shopper Visitor Experience Project - Museums can apply to be 1 of 4 museums who participate in a 6-month opportunity to better understand the quality of their visitors’ experience with peer support to enhance future customer service initiatives and future funding plans and activity.

Museums are welcome to apply to all three strands, however London Museum Development will only be able to give one award per museum.

For more information on eligibility as well as the type of projects the grants programme will support and more information on the Mystery Shopper Visitor Experience Project, please download the guidelines for applicants (PDF 82kb, opens in new tab). If you would like to apply, please complete and return an application form (Word 86kb, downloads in new tab) to [email protected] no later than 5.00pm on Monday 16 July 2018. Applications submitted after this deadline will not be accepted.

If you have any questions or would like to discuss your museum’s project or eligibility for the programme, please contact:

  1. Collection Grants - Yvette Shepherd, MDO Organisational Health - Tel: 020 7001 9877 / Email: [email protected]
  2. Digital Grants - Alec Ward, MDO Digital & Communications - Tel:020 7001 9861 / Email: [email protected]
  3. Mystery Shopper Visitor Experience Project - Rachael Crofts, MDO Audiences - Tel: 020 7001 9876 / Email: [email protected]